Volt

April plug-in sales: Model S grabs the lead, Volt and Prius drop back

By
Charlie Morris
EST

 

Total plug-in vehicle sales in the US fell back a bit in April (7,239 units sold), after setting an all-time record in March (7,830). It’s starting to be a thrilling race, with the front-runners swapping places, new entrants getting ready to enter the track, and early favorites dropping out.

The big news is Tesla, which apparently powered into the lead with about 2,200 Model S electric sedans sold, as estimated by InsideEVs.com. We say “apparently,” because Tesla doesn’t release monthly sales figures. However, it does release tantalizing tidbits of news, and various EV pundits follow the trend-setting company so closely that their sales estimates are probably pretty darn accurate.

The Nissan LEAF is coming up fast in Tesla’s rear-view mirror - it moved 1,937 vehicles in April, which doesn’t match the all-time record (for any EV) of 2,236 that it set in March, but does represent an increase of over 400 percent compared to April 2012, according to the company. Nissan’s factory in Smyrna, Tennessee, is now fully operational, and is cranking out three different LEAF models at lower prices than ever before, so there’s every reason to believe that the electric hatchback will remain a contender for the lead.

Meanwhile, the Chevrolet Volt, which led for several laps early in the race, has dropped back to third place. It sold 1,306 units in April, a bit less than the 1,478 it sold in March, and a far cry from its all-time record of 2,981 in October 2012. One hopes that this is a temporary setback, as potential buyers hold out for the 2014 Volt, which is scheduled to go on sale in late May.

The Toyota Prius Plug-In continues to fall farther back in the field. It sold only 599 units in April, an all-time low for monthly sales since its March 2012 launch. Our colleagues at InsideEVs opine that competition from other plug-ins is eroding Toyota’s position. Certainly Ford is aggressively marketing its C-MAX as an American-made alternative to the PPI, but its sales haven’t been burning up the track either. Could it be that, contrary to conventional wisdom, plug-in car buyers are starting to prefer pure EVs?  

Ford sold 365 of its Fusion Energi PHEV sedans in April, an increase over March’s 295 units. However, sales of the C-MAX Energi hatchback were down in April - 411 units, compared to 494 in March. Inventory constraints may have played a role in the mediocre sales.

The Ford Focus Electric continues to straddle the line between the serious contenders and the “compliance cars.” It sold 147 units in April, compared to 180 in March.

Also floating around back here is the Mitsubishi i-MiEV, which continues to puzzle the pundits of plug-ins. The ovoid city car is selling a respectable number in Japan, and is available at dealers all over the US, so why isn’t Mitsubishi doing anything to promote it? A paltry 127 units rolled out in April, after a pathetic 31 in March.

Way behind the lead lap, unadvertised and unloved, the compliance cars continue to limp around the track, and some may not even sell enough to comply with the California Zero-Emission Vehicle regulation that is their raison d’etre. The Honda Fit EV and Toyota RAV4 EV each sold a handful of units.

The Honda Accord Plug-In sold a slightly larger handful in April than it did in March. It went on sale in January, and it’s too early to tell whether Honda is interested in selling the new sedan. It could have a bright future - the EPA has rated it at 115 MPGe, the highest rating of any PHEV on the market.

Sadly, two companies dropped out of the race this month. Coda, whose electric sedan never really was in contention, has declared bankruptcy. Fisker, whose Karma was an early favorite, looks as if it may follow suit soon, unable to overcome a string of setbacks from costly recalls to supplier problems.

 

 

GM CEO: next-generation Volt will see big price drop

By
Charlie Morris
EST

 

GM CEO Daniel Akerson was talking green with Fortune’s Geoff Colvin at this week’s Brainstorm Green conference. He talked about the $90 million that GM saves every year in the US from its energy- and waste-saving policies, and took a dig at the politicians, pointing out that no president since Nixon has articulated a national energy policy, but that our global competition has.
 
Of course, the big news was all about plug-in vehicles. Saying that “we hope by 2017 that we’ll have a half million cars with one form of electrification or another,” Akerson spoke of the upcoming Cadillac ELR and Spark EV, and the Chevy Volt, which he proudly drives. “We have 10,000 miles on it and I haven’t put 10 gallons of gas in it.”
 
Akerson acknowledged that GM is currently losing money on every Volt it sells, “but, this is the first generation. So, the first year it outsold [Toyota’s] - what’s the name of that funny car they have? For the first two years we outsold them, first year, second year, and this year. We sell a couple of thousand a month in the US. We’re exporting them to China. We’re exporting them to Europe.”
 
Now, here comes the bombshell: “In this next generation we think we can decrease the price on the order of $7,000 to $10,000, without decontenting. That’s very important to us. And at that point in time I think you’ll see the second generation be much more, hopefully, profitable. I think it will be profitable. And we took a gamble, and we put the same technology, enhanced a bit. It can actually regenerate while you’re driving now. And we’ll put it in the Cadillac [ELR]…we’re not giving up on this.”
 
Such a substantial price reduction on the popular American-made plug-in, which currently starts at $39,145, would completely change the plug-in game. When? Ah, GM isn’t saying. Our colleagues at InsideEVs have opined that the second-generation Volt may appear around the 2016 model year.
 

Image: GM
Sources: Fortune, InsideEVs
 

LG Chem says US battery plant will begin production in late 2013

By
Charlie Morris
EST

 

South Korea’s LG Chem plans to start production at its US car battery factory in the second half of this year, two executives told Automotive News.

The Holland, Michigan manufacturing plant drew some unpleasant publicity in February, when a DOE investigation found that the production line at the plant was idle, but workers were being paid anyway. LG Chem received a $150-million federal grant, as well as a package of tax incentives, to build the plant, but so far, it has produced only a few test cells. The company has since reimbursed the government for its share of the dubious labor costs, and released an apologetic statement.

Now LG Chem says the facility will soon be turning out batteries for the Chevy Volt and Ford Focus Electric - the goal is to produce enough battery cells annually to equip 60,000 EVs.

“We will start preparations for the plant’s operation from the second half. It will soon commence operation,” said LG Chem CFO Cho Suk-jeh. Kim Jong-hyun, head of LG’s battery division, said that the company plans to start trial production in July or August.

However, demand is still lower than was envisioned when the plant was planned, and Cho Suk-jeh doesn’t expect the company to be profitable in the near term. “We don’t think we will be able to make profit on car battery business (this year). We are trying to minimize losses on car batteries,” he said.

 

Image: LGEPR (flickr)
Sources: Automotive News, Detroit Free Press

Sarah Palin flays Fisker (well, okay) and trashes Tesla (what???)

By
Charlie Morris
EST

 

It’s no surprise that the media has been having a field day with the story of Fisker Automotive’s apparently terminal troubles. “Pissing away taxpayer money on useless boondoggles” was one of the more charitable descriptions of the situation to be found over on the rightward side of the dial.

Even more neutral observers noted the political damage. “Politically it’s obviously not a good thing,” said Jeremy Anwyl of auto consultant Edmunds.com. “This is going to be another Solyndra, a poster child for perhaps a lack of due diligence on the part of the federal government when it’s investing funds.”

Some support electrification, but are suspicious of government support for individual companies. Rebecca Lindland, an industry analyst who serves on a DOE committee that’s preparing a report on ways to encourage EV adoption, told Bloomberg that the government should promote high-tech vehicles without propping up the companies manufacturing them. “It reminds me of the role of government in sports. Often you will hear that the government will relax taxation when it comes to stadiums, but they’re not providing the payroll.”

DOE spokeswoman Aoife McCarthy responded to the criticism. “Despite Fisker’s difficulties, our overall loan portfolio of more than 30 projects continues to perform very well, and more than 90 percent of the $10 billion loan loss reserve that Congress set aside for these programs remains intact. Sales of electric vehicles tripled last year, and we just can’t afford to sit on the sidelines in the global race to capture this rapidly expanding market.”

Dan Becker of the Safe Climate Campaign put things more colorfully: “I don’t think that companies that bring us the Hummer…are going to bring us clean vehicles without any major government involvement. If we want to buy all of our electric cars in the future from China, then absolutely we should stop helping the electric vehicle industry in the US.”

Politician-turned-pundit Sarah Palin got a lot of press for a Facebook post in which she said:

Once again, the American public lost when the Obama administration attempted to pick “winners and losers” in the free market. Today the electric car company Fisker Automotive, which received nearly $200 million in taxpayer money, is laying off three-fourths of its US workers.

The Anaheim, CA-based startup has failed at pretty much every level - especially when it comes to the company’s ultra-expensive luxury electric hybrid, the Karma (what a name!), which is assembled in Finland and received a green-energy loan to transition the assembly to the US, something that never happened.

This losing tax-subsidized venture joins other past losers like the Obama-subsidized Volt that gets 40 miles per battery charge, or like the Obama-subsidized Tesla that turns into a “brick” when the battery completely discharges and then costs $40,000 to repair.

Ms Palin’s comments on Fisker are a legitimate statement of opinion, but it’s ludicrous to try to tar the Chevrolet Volt and Tesla with the same oily brush.

The Volt’s electric range (actually 38 miles for the 2013 model) is one of the longest offered by a production plug-in hybrid - only someone who doesn’t understand how PHEVs work could consider it a defect.

Tesla’s “bricking” problem was an issue only with the Roadster, which is no longer in production. According to the company, the Model S cannot be “bricked,” no matter how hard an auto reviewer may try, and if such a thing did happen, it would be covered under warranty.

Furthermore, anyone who could refer to a vehicle that will introduce its fourth model year in May (the Volt), and a company that has just announced that it will be fully profitable this quarter, and repay its DOE loan ahead of schedule (Tesla), as “past losers” must simply not have been reading the newspapers lately. And we in the EV media have long been puzzled by the relentless identification of President Obama with a car, and a loan program, that both began their lives under the Bush administration.

Worst of all, poor, sensitive Elon Musk got his feelings hurt. “Sarah Palin calls Tesla a loser,” Musk tweeted. “Am deeply wounded. BTW, Model S warranty does cover bricking.”

 

Image: sskennel (flickr)
Sources: Autoblog Green, InsideEVs, Bloomberg

GM: Volt owners rack up high mileage, low fuel bills

By
Charlie Morris
EST

 

Volt owners have logged over 150 million electric-powered miles, and are consistently achieving or exceeding the EPA-estimated fuel economy of 98 MPGe, according to a recent press release from GM. “The typical Volt owner who regularly charges the vehicle is going 900 miles between fill-ups of the gasoline engine that powers the Volt’s on-board generator. That avoids about $1,300 a year at the pump.”

The Volt’s all-electric range of 38 miles is longer than that of most plug-in hybrids, and Chevy proudly points out that many drivers are able to run on electricity alone much of the time, using the gas engine as a “range extender” only when needed for a longer trip.

“I have driven more than 23,500 miles in my Volt in 21 months, and have been to a gas station twice,” said Brent Waldrep of Auburn Hills, Michigan. “I go about 9,000-10,000 miles between fill ups.”

“It’s been more than 5,000 miles and I’ve only filled up once not including the dealer fill,” said Larry Read of Canyon Lake, Texas.

Paul Friday of San Jose, California, says he gets about 7,000 miles between fill-ups and adds about three gallons of gas to his Volt every three months.

 

Source: GM

Plug-in vehicle sales set a new record in March

By
Charlie Morris
EST

 

Please don’t tell any of the mainstream media, but US plug-in vehicle sales reached a new all-time high in March. Interestingly, pure EV sales (4750) outnumbered PHEV sales (3080), which, if its not just a temporary market gyration, would seem to be a reversal of the current conventional wisdom.

In first place for March is the Nissan LEAF, which had its best month since launch with 2,236 sales. Nissan attributes the success to the debut of the US-produced, lower-priced 2013 model. LEAFs were in short supply earlier in the year while dealers waited for the 2013 model, but the automaker expects to have inventory optimized soon, and predicts continuing strong sales.

Go Tesla! With an estimated 2,150 sales in March, the stunning startup not only roared into second place, but surpassed its own sales projections, leading to a prediction of profit and a stock market surge. Actually Tesla doesn’t release official monthly figures, but the community of Tesla-watchers maintains what is probably a pretty accurate estimate.

The Chevrolet Volt had an off month. Only 1,478 units were sold, a decrease from February’s 1,626 and a major slip from March of 2012, when 2,289 Volts found homes. GM obviously expects this to be a temporary setback, as it has increased production at its Hamtramck plant, building some 2,700 new ones in March. The 2014 Volt is due to go on sale in late May.

Toyota’s Prius Plug-In settled into a respectable fourth place, but sales seem to be static - the PPI sold 874 in January, 693 in February, and 786 in March. InsideEVs speculated that the slow growth is due to competition from the expanding field of other plug-ins, especially the Ford C-MAX Energi, which Ford has pointedly positioned as a Prius rival.

And Ford’s electrified team is indeed coming up strong on the inside - The C-MAX Energi jumped from 334 sales in February to 494 in March, and the Fusion Energi moved 295 units in its second month on the market. Even the Focus Electric sold 180 units in March, a decent little increase that may begin to silence the taunts of “compliance car!”

Not so for the Honda Fit EV, which moved a paltry 23 units, not even enough to comply with CARB in any reasonable timeframe. The jury is still out on the Accord PHEV - it also moved barely two dozen, but some observers think inventory bottlenecks are to blame.

Sales of the Toyota RAV4 EV improved a bit, with 133 units sold.

Now, what’s up with the Mitsubishi i-MiEV? US sales have been minimal, and slowed to a trickle in March as dealers cleared out the last of the 2012s. No 2013 model is yet available in the US. Somehow this one doesn’t feel like a mere compliance car, as sales in Japan and Europe have been much more respectable, and the company seems to be pushing plug-ins models hard in those markets.

 

Sources: Nissan, Tesla, InsideEVs.com

February plug-in sales: Volt back on top, LEAF in short supply

By
Charlie Morris
EST

 

As overall sales continue to be slow, the Chevrolet Volt regained its title of best-selling plug-in vehicle in the US with deliveries of 1,626 units in February. It was no surprise to see a large increase over January’s meager sales of 1,140, which GM attributed to a holiday production pause. Significantly, the latest number handily beat the February 2012 figure of 1,023. A GM spokesperson said this week that the company plans to sell 36,000 Volts and Amperas worldwide in 2013.
 
Sales of the Toyota Prius Plug-In Hybrid seem to be flagging - it barely held onto second place, with February sales of 693 units, compared to 874 sold in January.
 
According to Nissan, inventories of the LEAF are depleted because of the shift to US production of 2013 models, which explains February’s peewee sales figure of 653 units. A company spokesman said that the assembly plant in Smyrna, Tennessee, is now producing 2013 LEAFs, and that dealer stocks should return to normal in March or April.
 
Tesla doesn’t report monthly sales, a fact that seems to greatly annoy some of many automotive pundits, but such a figure wouldn’t be directly comparable to the others anyway, as the company has a backlog of orders for the Model S, and claims that 2013’s entire production run is already sold out. The company announced in a recent shareholder letter that it is now producing 400 units a week, its target production capacity.
 
That brings us to the “compliance cars,” vehicles that automakers are producing but not actively marketing. These include Toyota’s RAV4 EV and Honda’s Fit EV, which each sold a handful of units. Does the Mitsubishi i-MiEV fit into this category? It has been selling a respectable number in Europe and Asia, but until recently has done almost nothing in the US. In February however, it sold 337 units, following a score of 257 in January. This means that Mitsubishi has sold more i-MiEVs in the US in the last two months (594) than in all of last year (588).
 
Also threatening to break out of the compliance car category is the Ford Focus Electric, which sold 158 units in February, a large increase over January’s 81 units. Ford recently expanded the number of dealers that are certified to sell its plug-in models. The company’s C-MAX Energi plug-in hybrid sold 334 in February.
 
Several new models should join the plug-in party next month. The 2013 Ford Fusion Energi is now shipping to dealers, and the company said that the first sales should be logged in March - big media events are planned in San Francisco, Los Angeles and DC. The 2014 Honda Accord Plug-In theoretically went on sale on January 15th, but according to InsideEVs.com, has not yet shown up in any numbers at dealerships. The 2013 Smart ForTwo Electric Drive is scheduled to go on sale in North America in late March or early April. With a price starting at $25,000, it should be the cheapest plug-in on the US market, so things could get interesting.
 
 
Images: Nissan, Toyota UK, Ford, GM

 

Volt battery supplier forced to return $842K in DOE funds

By
Charlie Morris
EST

 

The bad news: a colorful scandal has emerged at another of the companies that received DOE funds to build EV-related components. The good news: this time the feds got wise to the hanky-panky in time, and are forcing the company to make amends.
 
In 2009, Korean battery maker LG Chem received a $150-million federal grant, as well as a package of tax incentives, to build a manufacturing plant in Holland, Michigan, to make battery cells for GM’s Volt and other vehicles. The Detroit Free Press reported Wednesday that a recent DOE investigation found a tawdry tale of much money spent and few batteries built.
 
Lower-than-expected demand for batteries left the Michigan production line idle, but the company left the plant’s workers on the payroll, performing “activities that did not benefit the project,” as DOE Inspector General Gregory Friedman drily put it. In fact, those activities included playing cards, watching movies, and volunteering at local animal shelters.
 
LG Chem has since reimbursed the government for its share of the dubious labor costs, some $842,000, and released an apologetic statement. However, the colorful case of the loafing laborers may not actually be the most serious problem. According to the Free Press, the DOE’s investigation also found that only about 60% of the plant’s planned capacity was constructed, although most of the federal money has been spent, and that LG Chem seriously underestimated the cost and time required to bring the facility into production. So far, it has produced only a few test cells.
 
 

December 2012: best month ever for plug-in vehicle sales

By
Charlie Morris
EST

 

Even as the mainstream press continues to insist that no one is buying plug-in vehicles, December set a new monthly sales record, as the three market leaders continue to battle for the top spot, and a couple of new entrants posted impressive early results.
 
The Chevrolet Volt rebounded from a weak November to sell 2,633 units in December, for a yearly total of 23,461 Volts for 2012, a 205% increase over 2011 sales. Take that, hydrocarbon-guzzling naysayers! GM’s factory in Hamtramck, Michigan, where the Volt is produced, reopened on January 2 after an extended holiday shutdown, and inventories around the country remain low.
 
In second place for the month, the Nissan LEAF moved 1,489 units in December, bringing its yearly total to 9,819. Nissan has been offering hefty discounts in order to clear out the 2012 LEAFs and make room for an improved model that is now being built in Smyrna, Tennessee.
 
Toyota found homes for 1,361 of its Prius Plug-Ins, which were introduced this year, for a 2012 total of 12,750.
 
The year’s most talked-about new EV, the Tesla Model S, has been collecting rave reviews from Motor Trend, Consumer Reports and others, as the company struggles to ramp up production and clear a backlog of orders. Tesla does not provide monthly sales figures, but insideEVs.com, working from SEC filings, factory reports and other data, estimates that Tesla delivered around 1,500 cars in December, bringing the yearly total to about 2,300.
 
Fisker also does not report monthly sales, but founder Henrik Fisker said in November that a total of around 2,000 Karmas had been sold.
 
Ford’s new C-MAX Energi plug-in hybrid hatchback did 971 units in December, after an impressive 1,259 in November, its first full month on the market. Yes, Ford also makes a pure electric vehicle, the Focus Electric, but the company’s marketing strategy is “hybrids first,” so it’s the C-MAX (and soon, the Fusion Energi) that it is parading at the ball. Nevertheless, Cinderella sold 167 units in December, for a half-decent yearly total of 685.
 
The coming year promises to bring bigger and better things - two new PHEVs, the Ford Fusion Energi and the Accord Plug-in Hybrid, are scheduled to go on the market in January, and BMW, Chevrolet, Mitsubishi and VW have all more or less promised new plug-in models for later in 2013.
 
 
Images: Nissan, Toyota UK, Ford, GM
Sources: InsideEVs

November sales: Prius Plug-in takes lead, Volt drops to third place

By
Charlie Morris
EST

 

The good news: 2012 plug-in vehicle sales may turn out to be triple the 2011 figure. The bad news: November’s total is down a little from October, and sales of the former front-runner, the Chevy Volt, took a big hit.

The Volt sold 1,519 units in November, a steep decline from October, in which the Volt set a monthly record of 2,961. GM’s extended-range EV seems to have clinched the top spot for 2012, however, with year-to-date sales of 20,828. GM blames inventory issues for the drop. “Volt sales were modest in November due to availability in most key markets including California, our largest market,” said GM spokesperson Michele Malcho. “We had a really low daily stock for most of the month, and expect to have more Volts available in December.”
 
GM VP Don Johnson told the Detroit News that “dealers are just clamoring for more” in California, where inventory levels recently fell to an eight-day supply (about 23 days is the ideal level). A package of sales incentives also expired in November, which could explain part of the decrease.
 
Meanwhile, the Prius and the LEAF plugged along as the Volt dropped back. Toyota’s Prius Plug-in moved 1,766 units in November, a slight decline from the record 1,889 units it sold in October. Year-to-date for the PPI is 11,389 since it went on sale in February.
 
The Nissan LEAF did 1,539 in November, also falling short of its monthly record of 1,579 in October (but greatly improving on its November sales of 672 a year ago). Year-to-date sales for the LEAF are 8,330, and it has a good shot at beating its 2011 sales figure by year-end.
 
Ford’s new C-MAX Energi leapt on to the track in fourth place. The PHEV sold an impressive 1,259 units in November, its first full month on the market. Meanwhile, its neglected cousin, the Focus Electric, may just be joining the race. After several months of two-digit sales, we almost wrote off Ford’s little EV as a mere compliance car, but now we’re not so sure - it sold 172 units in November, for a year-to-date total of 518.
 
And then there’s Tesla, which is currently ramping up production of Model S, and working off a backlog of advance orders. The company does not release monthly sales figures, but it told shareholders in November that it plans to produce between 2,500 and 3,000 units in 2012.
 
 
 
Images: Nissan, Toyota UK, Ford, GM
Sources: InsideEVs, Detroit News, Green Car Reports
 

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